Google is taking a proactive stance against fake reviews on Google Business Profiles. The search giant has implemented a new warning system that alerts users when a business listing has had suspicious reviews removed.
Here’s what you need to know:
Warning Message: When Google detects a pattern of fake reviews, it will display a warning message on the business profile.
This message typically reads, “Suspected fake reviews were recently removed from this place” and is accompanied by a red triangular warning icon.
- Consequences for Businesses: Businesses with suspected fake reviews may face the following consequences:
- Review Freeze: Google may temporarily prevent the business from receiving new reviews or ratings.
- Review Removal: Existing reviews or ratings may be unpublished for a set period.
- Public Warning: A warning message will be displayed on the business profile to inform consumers about the removal of fake reviews.
While this new feature is currently being observed in the UK, it is expected to be rolled out globally. Google’s efforts to combat fake reviews are a positive step towards maintaining the integrity of its platform and providing users with reliable information about local businesses.
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