Meta, the social media giant, has officially acquired the highly sought-after domain name Threads.com. This news comes after updates to the domain’s registration records on September 24th, which listed Meta’s subsidiary, Instagram, as the new owner. The move has sparked speculation about Meta’s plans for its own Threads social network, which currently operates under the Threads.net address.
While Meta hasn’t commented on their intentions for Threads.com, the acquisition itself is a significant development. Previously, Meta launched its Threads platform on Threads.net because Threads.com belonged to a different company. This company, a Sequoia-backed startup focused on team communication, received acquisition offers from several companies after Meta’s Threads launch.
In June 2024, Shopify, another major player in the online space, acquired Threads.com for an undisclosed amount. The startup’s co-founder explained their decision, stating they weren’t interested in rebranding and were excited to join a larger company with more resources.
Threads.com saw a surge in app downloads when Meta launched its own Threads platform. This highlights the importance of the domain name, with the co-founder even calling “Threads” a powerful and widely recognized term online.
While the future use of Threads.com remains unclear, Meta’s acquisition signals a potential shift for its Threads platform. With over 200 million users already, Meta’s social network could potentially benefit from the more recognized Threads.com address.
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