Do you refrain from writing meta descriptions? Well, meta descriptions play an important role in Search Engine Optimization. Writing a unique meta description is essential for web content or a blog post.
Having said that, we have come up with an on-page SEO hack for meta description to help you understand its significance for professional SEO service.
So, let’s take a look!
What Is A Meta Description?
It’s an HTML tag whose content entices the user to click through and visit by succinctly describing and summarising the website content. A strong meta description will assist your page content in appearing in Google snippets, the most coveted and prominent SERP position, in addition to informative, well-structured website content.
On-Page SEO Hack For Meta Description To Get Higher Click-Through Rates
The following are all the tips and techniques you need to know for writing a meta description:
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Limit It To 160 Characters
Although the Google Search Central documentation claims there is no character limit, the majority of meta descriptions that show up on search engine results pages are either less than 160 characters or end at that point (as in the example below). We usually aim for 155 characters or less in our practice.
Although it can be challenging to summarise a page’s content in just two lines of text, this discipline provides you greater control over how searchers perceive you, and impressions do matter.
If you find it difficult to shorten it, experiment with the syntax. Change the wording from singular to plural. Instead of writing out numbers, use digits. Acronyms are also acceptable.
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Pay Attention To Your Page’s Value To The Visitor
Another on-page SEO hack for meta description is focusing on the page’s value. Whether it’s a reliable source of information or a solution to their problem, searchers usually have a need. As users peruse search results, two thoughts cross their minds: “What’s on this page?” and “Why should I click through?” The user should be able to understand the relevance of your meta description.
Make sure to provide that response in a way that distinguishes you from the competition and makes it easier for visitors to find exactly what they need—on your sites. After comparing your SERP description to that of your competitors, make the necessary revisions.
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Make It Friendly
Encouraging searchers to become visitors is crucial. This entails creating a text with 155 characters that is readable by humans. Avoid loading your meta description with too many keyword phrases. This will signal to readers that your material should have been created with them in mind, even if you manage to rank in the top three results. In fact, keyword stuffing lowers your site’s search engine ranking.
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Do Revisions And Proofread It
Typos are one of the easiest and fastest ways to make your meta description seem unwelcoming because they appear awful in such little textual space and can give the impression that your website is spammy. You should proofread to make sure there are no typos; misspelled terms in your meta description can distort your message and serve as a “keep out” notice.
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Create Long Enough Meta Descriptions
Fewer is not always better when it comes to under 155 characters. If yours is shorter than a queue, you’re probably omitting crucial information and giving competitors valuable real space. Recall to include a synopsis of the content on your page, to be precise and thorough, to stay away from keyword stuffing, and to concentrate on what your target audience wants.
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Write Unique Meta Descriptions
You wouldn’t create duplicate pages in order to increase their count, and your meta descriptions can’t be as useful or accurate if they are too similar to one another. Thus, ensure that each meta description on each of your pages is distinct by keeping an eye on them. If you have far too many pages, at least make an effort to rank the most important pages first and provide them with appropriate, accurate, and helpful meta descriptions.
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Always Add A CTA
In the SERPs, your page’s meta description essentially functions as an advertisement for your page. If you’re near the top of page one, you’re directly competing with sales copy because of your position right below sponsored advertising. Put your text to use, then. A quick call-to-action (CTA) or offer included in a meta description is a terrific method to increase click-through rates and make your website stand out in the crowd.
