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Google has made it easier to understand how people find and use your website by releasing new, simpler instructions for combining data from two important tools: Google Analytics 4 (GA4) and Google Search Console. This helps website owners and SEO professionals get a complete picture of their site’s performance. Why Combine This Data? Think of […]

Google has introduced its November 2024 core algorithm update, influencing search rankings worldwide. ¾    The November 2024 core update is now live, impacting search rankings on a global scale. ¾    Website owners are advised to wait until the update finishes before checking for changes in website traffic. ¾    Recovering from drops in

TikTok, the popular social media platform, has introduced Search Ads in the United States, offering brands a powerful new way to reach potential customers during the holiday shopping season. Unlike traditional search ads, TikTok Search Ads are designed to blend seamlessly into the platform’s organic content, making them less intrusive and more engaging to users.

Google has officially bid farewell to one of its longstanding features, the cache: search operator. This tool, which allowed users to access older versions of web pages, has been a valuable resource for researchers, historians, and anyone seeking to track changes in online content. The decision to remove the cache operator was influenced by several

Google has recently updated its spam policy documentation, making it clearer and easier to understand. The main change is a new definition of site reputation abuse, along with additional details about the consequences of manual actions. The updates aim to refresh the content and improve its clarity. Key Updates in Documentation The updated documentation includes

Google is taking a proactive stance against fake reviews on Google Business Profiles. The search giant has implemented a new warning system that alerts users when a business listing has had suspicious reviews removed. Here’s what you need to know: Warning Message: When Google detects a pattern of fake reviews, it will display a warning

Meta, the social media giant, has officially acquired the highly sought-after domain name Threads.com. This news comes after updates to the domain’s registration records on September 24th, which listed Meta’s subsidiary, Instagram, as the new owner. The move has sparked speculation about Meta’s plans for its own Threads social network, which currently operates under the

A wave of shock and concern has swept through the business community as Google has begun suspending thousands of Google Business Profiles. Industry experts and affected business owners are reporting a significant increase in account suspensions, particularly in specific niches like garage doors, trash/dumpsters, and personal injury law. The sudden suspension of profiles has left

Meta is changing its Business Tools, affecting how advertisers target and measure their ads. These changes are part of Meta’s ongoing effort to protect user privacy. What’s Changing? Less data: Meta will automatically restrict certain parts of URLs and custom parameters. Ad pauses: Ads using highly targeted UTMs (tracking parameters) may be paused. Limited monitoring:

In a recent discussion, John Mueller from Google shared insights about using headings on web pages. Many webmasters wonder if fixing heading structures will affect their site rankings, and John has some valuable points to make. What are Hierarchical Headings? Hierarchical headings refer to how headings are arranged on a web page, like H1 and