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A wave of shock and concern has swept through the business community as Google has begun suspending thousands of Google Business Profiles. Industry experts and affected business owners are reporting a significant increase in account suspensions, particularly in specific niches like garage doors, trash/dumpsters, and personal injury law. The sudden suspension of profiles has left […]

Meta is changing its Business Tools, affecting how advertisers target and measure their ads. These changes are part of Meta’s ongoing effort to protect user privacy. What’s Changing? Less data: Meta will automatically restrict certain parts of URLs and custom parameters. Ad pauses: Ads using highly targeted UTMs (tracking parameters) may be paused. Limited monitoring:

In a recent discussion, John Mueller from Google shared insights about using headings on web pages. Many webmasters wonder if fixing heading structures will affect their site rankings, and John has some valuable points to make. What are Hierarchical Headings? Hierarchical headings refer to how headings are arranged on a web page, like H1 and

Instagram is making direct messaging (DMs) more fun and engaging with new features. You can now create custom stickers, edit photos before sending them, and choose from different themes to personalize your chats. One of the coolest new features is the sticker maker, which allows you to take a photo from your phone’s library and

Google is making it easier for businesses to showcase their products online. They’re working on unifying two systems: schema markup and Merchant Center feeds. This will ensure consistent product information across Google Shopping experiences. What this means: Simpler product data management: Businesses will only need to update product details in one place, saving time and

Google has officially announced the completion of its August core update, a significant algorithm change designed to improve search results. This update is part of Google’s ongoing efforts to ensure users find the most relevant and helpful content. Key Points: Focus on Quality Content: Sites prioritizing high-quality, user-focused content are more likely to benefit from

Google’s John Mueller has debunked the common belief that linking out to other websites is a significant SEO factor. He emphasized that the quality of your content, rather than the number of links, is what truly matters. The Myth of Outbound Links The idea that adding a specific number of outbound links to your content

Google’s Gemini AI has introduced a new feature called Gems, which allows users to create and customize specialized AI experts for specific tasks. These experts, known as Gems, can be tailored to handle various tasks, including SEO. What are Gemini Gems? Gemini Gems are essentially pre-trained AI models that can be customized to perform specific